In order to become a Social Business, organizations need to be rewired from the inside out. The conversation for Social Business is one that extends beyond the platforms of social media and instead begs the question: “How is the world changing around us?”
Behaviors are shifting, data is being created at an astounding rate and businesses are scrambling to adapt to the newest shiny toy or social media outlet, often before mastering the last BIG thing. In order to understand these technologies, we must look deeper than the platforms and get at the root of this paradigm shift; human behavior. The tools of today have shifted power from brands to customers, and from a paradigm of control to one of influence. Understanding and appreciating the methods by which to succeed in this brave new world, is the first step.
At the end of this presentation, your brains will have been rewired to reach a new level of understanding of the social media landscape.